CFIG recognizes COUNTRY GROCER as a true Canadian grocery entrepreneur



TORONTO: April 17, 2012. . . 2012 marks the 50thAnniversary of the Canadian Federation of Independent Grocers (CFIG). Originally conceived as an organization that would provide cost effective training programs by a small group of Ontario retailers, the idea caught the imagination of successive generations of entrepreneurial independent grocery retailers. CFIG was able to adapt to the times and evolved to the point where it now represents almost all of the privately owned grocery retailers in Canada.

As part of our 50th Anniversary celebration, CFIG has released a book that has been in development for almost three years. This book was not born to discuss CFIG and its past, but rather to celebrate 50 independent grocers who are true entrepreneurs and who are in business today. It’s a slice of time and it’s a celebration of the capability and tenacity of the independent grocer

On Sunday, April 22 CFIG President and CEO John Scott, CFIG Chair Brent Battistelli and Darryl Rowe, President of McCain Foods Canada and past CFIG AMC Chair will recognize Peter Cavin of Country Grocer in Victoria,BC as atrue Canadian grocery entrepreneur and present him with a copy of the 50th Anniversary Book in which Country Grocer is featured

When Peter Cavin, his brother-in-law Mark Wilson, partners Wally Large and Henry Zwynenburg bought two rundown grocery stores in Victoria, BC, they might have been short on cash, but they weren’t lacking ideas and initiative. “We just stayed at what we thought the customers would appreciate, giving them the best value we possibly could” says Cavin. Now with six stores andsome 650 employees, Country Grocer is fiercely supported by the communities it serves. “All the people we’ve worked with made the difference” admits Cavin “They’ve stayed with us. You look back and think: we were just a couple of small stores starting out, but the people who have stayed with us believe in us.”

All media are invited to attend this event.

WHEN: Sunday, April 22, 2012 at 9:45 am PDTWHERE: The Fairmont Waterfront Hotel (990 Canada Place Way) Waterfront Ballroom.MEDIA INTERVIEWS: To arrange media interviews before or after the event, please contact Dan Leggieri at

The Canadian Federation of Independent Grocers (CFIG) is a non-profit trade association founded in 1962, which
continues to be a collaborative community, equipping and enabling independent, franchised and specialty grocers for sustainable success. Representing over 4000 grocery retailers from every part of Canada, CFIG is a strong and united voice for independent grocers, providing programs for operational excellence, facilitating educational and training programs and fostering enabling-relationships among retailers and suppliers. CFIG is a respected organization that speaks confidently for its retail members to industry, government, and the consumer

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