Vision and Mission Statement

Vision

To be Vancouver Island and Salt Spring Island’s favourite local grocer that provides genuinely friendly and helpful service;  and a surprising array of quality foods, many sourced locally; competitive prices; and strong community leadership.

Mission

To offer customer-focused, competitive food stores that support the community, local suppliers, and sustainable growth that will benefit our dedicated employees and Islanders for many years to come.

Core Values

Integrity

We are committed to being honest and ethical in all dealings with customers, team members, suppliers, and the community.

Quality

We are committed to providing customers with quality products that are fresh and sourced locally wherever possible.

Creativity

We are committed to exploring new ideas and processes that transcend “traditional ways of doing things.”

Innovation

We are committed to expressing our creativity by introducing and implementing new ideas and processes that will improve our efficiency and address customers needs.

Balance

We are committed to creating an environment that is calm and stable, and which appreciates that customers, staff and suppliers all have busy, active lives of which Country Grocer is only a part.

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